The video was produced by its media outlet, the Al-Furqan Media Foundation. The ISI is an umbrella for several of the most militantly radical transnational jihadi-Salafi groups operating in Iraq, chief among them al-Qa'ida in the Land of the Two Rivers/Iraq (AQI). "Peshmerga" are the Kurdish armed forces, which are protecting the border regions of the Kurdistan region.
The video condemns the participation of the Iraqi Kurds with America, Israel and the Iraqi Shia and shows parts of Kurdish history. It also shows militants carrying out suicide attacks against Kurds and Kurdish security forces.
It also includes older footage of al-Qa’ida ideologue Dr. Ayman al-Zawahiri reminding the Kurds that they have produced some of Islam's greatest figures, including the famed medieval military leader Salah al-Din Yusuf ibn al-Ayyub (Saladin). The suicide bombers are described as "heroes."